Privacy Policy

This Privacy Policy describes how opalofsweden.se (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

GDPR

Pursuant to the General Data Protection Regulation (“GDPR”), as a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

 

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

The purpose of collecting information about your device when you visit the Site is to make sure the Site is being loaded accurately and to be able to perform relevant analytics on the Site through optimisation. The source of collection is automated when you access the Site using cookies, log files, web beacons, tags or pixels. Personal information collected can be such as version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms and how you interact with the Site. 

Order information

To be able to place an order / purchase on the Site certain information from you is being collected. This is a necessary part of the buying process for us to be able to full-fill our process in providing you with the products or services. These products and services includes the completion of the sales, process your payment (incl credit card information), arrange for delivery and provide you with receipt and order confirmations, communicate with you, screen your order for potential risk of fraud and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. This information is being collection from you when you fill out the information required for the products or services. For business purpose this information is disclosed and shared with our processor Shopify, the payment gateway used, delivery company (Postnord & DHL). The personal information collected includes name, billing & delivery address, payment information (including credit card numbers and details).

Minors

We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion. 

By using this site, you represent that you are at least the age of majority in the country, state or province of residence, or that you are the age of majority in your country, state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

 

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
  • We use Google to analyse how the Site is being used and how we can optimise this. Read more here https://tools.google.com/dlpage/gaoptout.
  • We use Shopify Payment solution and therefore also work with Klarna. The personal information is shared with Klarna when needed to fulfill the payment. Read more about Klarna here https://www.klarna.com/se/
  • We use Postnord and DHL as delivery companies

 

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

  

    Retention

    When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

    Automatic decision-making

    You have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

      

    Cookies

    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

    Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

     

    Do Not Track

    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

     

    Contact

    For more questions, or if you would like to make a complaint, please contact us by e‑mail to info@opalofsweden.se or by mail using the details provided below:

    Opal of Sweden
    Åhuskärrvägen 35
    29692 Yngsjö
    Sweden